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北师大版高中英语第四册课文朗读:4kw lesson 43

[by:www.TingVOA.com - VOA英语网][00:00.00]如果你喜欢VOA英语网(www.Tingvoa.com),请介绍给更多的同学哦[00:00.10]Lesson 43 The Advertising Game[00:1.00]The Idea Is Everything[00:2.00]The simplest types of adverts are the ones[00:3.00]that give information about finding certain products.[00:4.00]It may just be a name and address of a company.[00:5.00]The name might include information about the product.[00:6.00]For example.it could be "Shanghai sewing machines.[00:7.00]and you would know that this company makes sewing machines.[00:8.00]This kind of advertising might be good enough for products that people need.[00:9.00]and if there is not much competition.[00:10.00]However,when there are competing products and services.[00:11.00]the adverts need to be more persuasive.[00:12.00]Some adverts use diagrams or quotations by experts[00:13.00]to show people how good the products is.[00:14.00]Other advertisers try to create adverts that people enjoy looking at.[00:15.00]A lot of money is spent on applying the latest techniques[00:16.00]of graphic design to produce the bestlooking adverts.[00:17.00]However,even that is not enough to be noticed in a modern city.[00:18.00]People are used to seeing high standards of graphic design.[00:19.00]Modern adverts must stand out in a world full of competition[00:20.00]by combining the highest standards of graphic design[00:21.00]with ideas linked with the prodverts to make them more attractive.[00:22.00]For example,some adverts may suggest that buying a car can make you free;[00:23.00]they are suing the idea of freedom to sell the car.[00:24.00]Other common ideas include happiness,wealth and success.[00:25.00]In fact,these common ideas are very old on the advertising world.[00:26.00]For many of today's awardwinning advertisers,[00:27.00]repeating old ideas is not an effective strategy.[00:28.00]They realise that is does not matter[00:29.00]how attractive the idea linked with the product is [00:30.00]most people know that the main purpose of the advert is making customers spend money.[00:31.00]Instead,these advertisers look for other ways to make people notice their products.[00:32.00]Today's awardwinning advertisers believe that using humour,[00:33.00]surprise and original ideas is important in modern advertisements.[00:34.00]Their aim is to create something original[00:35.00]and fascinating for people to look at and by doing that,[00:36.00]make people forget that someone is trying to sell them something![00:37.00]However,not all advertising is about selling commercial products and services.[00:38.00]There are public adverts which encourage people[00:39.00]to participate in improving their neighbourhood,[00:40.00]protecting the environment,and helping other people.[00:41.00]Over the last decade,the government has worked hard at using public adverts[00:42.00]to educate the punlic on fighting AIDS,saving water,helping in the poor,[00:43.00]giving up smoking,etc,[00:44.00]These public adverts have helped to raise public awareness,[00:45.00]resulting in some positive benefits for society.[00:46.00]Such benefits include reminding people to take care of themselves[00:47.00]and to show more concern for the country and other people. 来自:VOA英语网 文章地址: http://www.tingvoa.com/html/20180208/535249.html